Product Packaging

Cheatin’ Wheat

Cheatin’ Wheat

Packaging Design Needs

If it doesn’t work in context, it doesn’t work. First and foremost, Cheatin’ Wheat needed new packaging to match new brand guides. Secondary was the need for a design to allow for multiple languages.

Three mocks were presented: a version that tied closely to the redesign with a wheat shape, the middle version which allowed for bright color as a focal point and a pouch option.


Cheatin’ Wheat

Look & Feel:

Bright, delicious, upscale


Concept Mock Ups