Packaging Design Needs
If it doesn’t work in context, it doesn’t work. First and foremost, Cheatin’ Wheat needed new packaging to match new brand guides. Secondary was the need for a design to allow for multiple languages.
Three mocks were presented: a version that tied closely to the redesign with a wheat shape, the middle version which allowed for bright color as a focal point and a pouch option.
Look & Feel:
Bright, delicious, upscale
Concept Mock Ups