Advertising // Infographics
If you’re looking into the foodservice business, you’ll be looking for an ice machine, and the type of ice machine you end up with will start with what you’re doing with the ice. This white paper campaign was targeted at those getting a first look into what kind of ice they will need and meant to lead into a sales call where they could get more nitty-gritty details about what size bins, condensers, etc. for their application.
Let’s say you start your investigation for the perfect ice machine in google. FSW created a PPC campaign to lead to this landing page. From this landing page, you’ll receive a white paper and start an email drip campaign. Each email provides you information along the buying journey, each getting more detailed and ending with an assigned sales team member to help you finish the details and send the perfect ice machine into your restaurant, hospital, convenience store or any place you’d need it.
Two infographics were created, a detailed one, full of knowledge. The other a choose your own adventure, from catering thousands of drinks to keeping fish fresh.
Click images to embiggen.