Advertising // Landing Page Design
Spaghetti-est of Westerns
Giddyap fellas! Hold on for a unique ride through this campaign that spanned an ever growing landing page, email sends, banners and online ads, plus engaging social image posts. This creative campaign gave boring old flatware some new western appeal.
This campaign was an effort into a more subtle storytelling style, introducing the readers to products, who were characters in a spaghetti western. Each character had a unique personality which was unveiled over time.
Each social gave a highlight to a new character and exposed a new section. Spoonelope dipped herself in a spa bowl of tasty guacamole, the Knife in Shining Armor ready to save the day, and Señor Fork sporting his western wear.
Look & Feel:
Images for Social Media, Wireframes, Landing Page
Illustrations provided from the much talented Brooke VanDeVelder, and creative writing from Penny Parker.